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About Play Like Mum

30 Years In The Making

The team at Play Like Mum have a strong background in dolls prams, having worked for 30 years behind the scenes with a prestigious brand name, recognised around the world for quality. When it came to creating our own dolls pram brand, we were certain from the start that quality would be our number one focus and that we wanted to create our own unique legacy, based on well-loved products and brand values families can identify with.

Preparing to launch our brand, we knew that dolls prams would be our sole focus as that’s where our expertise and passion are, and with so many ideas bubbling away beneath the surface, we couldn’t wait to introduce the world to our Daisy Chain range of dolls prams and pushchairs.

Children playing with a range of high quality dolls prams from play like mum

Quality Dolls Prams & Pushchairs

As mentioned, quality is high on the agenda at Play Like Mum. Our Daisy Chain collections are built to stand up to any level of play and can span multiple children without breaking. Using high-quality plastics and luxurious fabrics, we wanted our dolls prams to stand out as different.

Realism is also another focus for Play Like Mum, we want children to experience dolls prams that are as close to the real thing as possible. Children learn by imitating and by creating a realistic dolls pram, we enable children to play just like mum, or dad.

Our Daisy Chain branded collection is manufactured exclusively for Play Like Mum and we are excited to work alongside the team to continue to bring you our innovative collections of prams and accessories.

A little boy with a high quality dolls pushchair

Play Like Mum?

At Play Like Mum we really believe that EVERY mum is a hero due to the high demands that mums everywhere are put under. Despite this, mums are strong, loving figureheads for the family, both at home and at work. Showcasing this strength to your little ones through roleplay will help to develop your child’s imagination and nurture the bond between you. We all know that real-life play offers huge benefits to every child, nurturing imaginations, helping develop strong creative building blocks and stimulating brain development. Our Daisy Chain collection of dolls prams and pushchairs encourage inter-personal skills and create imaginative ways to play. Play is essential to every child.

Why Daisy Chain?

According to Norse mythology, the daisy is a sacred flower related to Freya, the goddess of love, beauty and fertility. Symbolically, daisies represent childbirth, motherhood, new beginnings, innocence and purity. When children often play with daisies they create delicate chains of flowers, connected at the stem to form a chain.

Using this idea we have designed a collection of dolls prams and accessories that can be used and inter-connected across our full range. For example, if your child loves their Little Zipp Pushchair but grows too tall, the Zipp Max Pushchair would suit them perfectly and their Zipp accessories will fit on the new toy, so you wouldn’t need to buy new accessories! Alternatively, the Unity 4 in 1 High Chair contains a seat that transforms into a portable car seat and can uniquely fit onto the chassis of the Connect 5 in 1 or the Destiny and Pinnacle Double Doll Prams. Equally, the Carrycots from the same prams can be used as a dedicated nightstand by clicking it into the frame of the High Chair.

We believe that Doll’s Prams cannot be replaced by technology. When a child plays with a Dolls Pram they will be engaging with the real world. They will be imagining what it’s like to be their Mum or Dad, dream of playing as grown-ups and taking their doll on magical adventures. Through the power of play your child will grow their interpersonal skills intelligently and innocently.

A lot of thought, care and consideration has gone into our products, and we hope you, and your children enjoy them for many years to come.