Call Us

The Science Behind Imaginative Play: Why Your Kids Should Be Playing with Toys, Not Tech [Infographic]

The advent of new technology such as iPhones and iPads has changed our lives for the better, at home and in the workplace, and for many parents, they’ve also become an effective form of childcare!

But as handy as it can be to sit children down in front of an iPad for an hour or so, it’s all meaning that they’re spending far less time actually playing.

To some, this might not seem like that big of a deal, but the role of imaginative play in children’s development is huge, helping them develop their creativity, problem-solving skills, and empathy.

We’ve looked into the science behind it all, and got in touch with a couple of experts to highlight five reasons kids should be spending more time messing around with toys, like our dolls prams & pushchairs, and less time in front of screens.

Fancy sharing our infographic?